Maksim Fetisov — Content Strategist — Netscape

Location: file:///C:/My%20Documents/fetisov/index.htm

Content that

My name is Maksim Fetisov.

I'm a content strategist and CEO of the international agency TELLER.

I help brands turn what they want to say into what consumers want to hear.

Discuss your project See case studies

100+ projectsby the agency working in6 countries @makssgootelegram work inalmaty

Clients.exe

Content Strategist · Almaty, Kazakhstan

C:\My Documents\Articles — Exploring

How I built my personal website with AI in 10 hours: Windows 95, GEO and zero lines of code

Maksim Fetisov, content strategist, CEO of TELLER Kazakhstan · October 8, 2026

Translated from Russian. Prices are in Kazakhstani tenge (₸).

In short

I built this website myself, with no designer or developer, together with Claude. It took about ten hours of my time and 10,000 tenge for the domain; hosting is free. The longest part was finding the look: I spent hours cycling through options in ChatGPT until I found a reference, and Claude turned it into a Windows 95 desktop. The site is an experiment: I want AI assistants to answer “content strategist in Kazakhstan” with, among others, me. And yes, there are more Easter eggs here than in Shrek.

Why a content strategist needs a personal website

We didn't escape the GEO trend either — optimizing for the answers of AI systems. While preparing a new offer for clients for next year, I thought it would be good if people could find us too. Right now TELLER barely shows up in search.

Redoing the agency website isn't the right move just now. If we do it, it'll be a big one: with our media, GEO articles and case studies from every country. Besides, storyteller.kz is built on Tilda, and adding articles there by hand every time is simply inconvenient.

And one more thing: the market currently knows me better than it knows TELLER as a company. So the idea was to make my personal website the top of the agency's funnel. Someone finds me through AI search and gets a consultation from me personally. And if they need a team, they come to the agency as a client. Good all round, it seems.

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The look: the longest part

I sketched the site structure quickly. The visuals, though, were painful. Without a designer's hand, AI-made websites look garish and instantly recognizable: there's already a whole genre of the “AI website”, and I wanted to get away from it. It mattered to me to make something I could be proud of. Otherwise better not to do it at all.

I spent a long time trying options in ChatGPT. I started with a black background and mountains, then moved on to the Frutiger Aero look with bubbles and glass. Nothing clicked. For this task ChatGPT works like a “random” button: you keep pressing until it accidentally puts together something that hooks you.

First version of the home page: black background, mountains inside the headline letters, portrait in a jacket — Where it started: a black background and mountains. ChatGPT invented the client logos on its mockups, so they're blurred.

Frutiger Aero version: bubbles, glass, water and skyscrapers — A go at Frutiger Aero. Pretty, but not me.

Then I went to Pinterest, looked at pictures I liked, and somehow ended up at old web design. I loaded references into ChatGPT, and after three to six iterations it produced an image where I realized: this is it. The search took two or three hours.

Five old-web options: a 1997 homepage, a corporate intranet, an early-web magazine, a terminal, a cheerful computer with a dachshund — Intermediate options in the spirit of the old internet.

Reference: a purple and green early-web magazine mockup with a pixel headline “Maksim Fetisov” — The reference that set the style of the site.

I gave the image to Claude, and it picked it up beautifully. In fact, Windows 95 was more its idea than mine. I gave it a magazine-style mockup, and it unfolded it into a whole desktop: with windows, a Recycle Bin and a Start button. I liked it immediately. From there we kept polishing until the final version.

The finished site: a Windows 95 desktop, a Netscape window with a green headline and a monitor with Maksim’s portrait — The end result.

How the build went

About two weeks passed from idea to launch. But almost all of that time I was stuck on the visuals: I'd start, not like it, put it aside, and I had little time. Then I decided to crank it out in one evening. I found the look, filled the site with graphics in that style, and there was no stopping me.

The longest session was about five hours of vibe coding in a row. In total the site took about ten hours of my time.

I had never built websites myself before. When I worked in project management, I wrote specs and led development teams, so web development as a discipline is familiar to me. But I'd never coded: there were some attempts long ago, but they didn't go anywhere.

I'd call my role here that of a conductor. Content strategy work and a fairly hands-on career give me a view from every side: visuals, copy, structure and optimization so the site gets indexed well. Claude wrote all the code, while I set the tasks, made the decisions and gave the edits.

I didn't even consider Tilda, WordPress or a freelancer. I wanted to do it myself.

What struck me most was how much you can actually build. Every idea that came to mind turned out to be doable. Web design isn't my specialty, and I was amazed at how easy it really is.

Easter eggs: more than in Shrek

I wanted to pack the site with as much retro aesthetic and nostalgia as possible. Here are my favorite details:

A terminal with my face. The home page has an old monitor with my portrait, like Mr. House from Fallout: New Vegas. It blinks, follows the cursor with its eyes and reacts to what you do on the site: frowns at Diagnostics, winks at the estimate, gets thoughtful on the articles. And if you keep poking it in the face, it gets angry.
Screensaver. If you don't touch the mouse for a minute, my head starts bouncing around the screen. That was my idea.
Masik and Chechik. Right-click the desktop and choose New: you'll find Masik, Chechik, Shtrikh and Tyubik. It's a meme I came up with.
The estimate. In estimate_FINAL_final_v3_APPROVED.xls, one of the line items is a vintage tie for the pitch. That one's personal.
Recycle Bin. Try emptying it: the file content_for_contents_sake.txt is being used by other agencies.
Shut down. You can turn the computer off. And whoever remembers the code from old games will see a blue screen.
Modem. The Contact button dials me up over dial-up, with sound.
Media player. Click the speaker in the tray and 8-bit music starts playing.
Diagnostics. A cascade of strategy.exe errors with that classic old Windows sound. Each error is a problem clients come to me with, plus how to fix it.

A cascade of six strategy.exe error windows over the site — Diagnostics: six errors, six client problems. The terminal in the background turns red.

Six facial expressions on the portrait: smile, raised eyebrow, thinking, wink, shock and anger — Some of the terminal's expressions. ChatGPT generated the frames from a single source portrait, and Claude aligned them so the head doesn't jump when the expression changes.

The hardest part was knowing when to stop. On one hand, I didn't want to overload the site: there's a focus of attention I want to hold and direct. On the other, when you realize how wide your options are, it's hard to hold back. Forgive a beginner coder's naivety, but it felt like a magic wand.

How the site is built for AI search

The site is a GEO experiment, so under the hood there are things visitors don't see:

Every window has its own address. Case studies, articles and services open at separate URLs, and search engines index them as separate pages. Yet the page doesn't reload, and the music in the player doesn't stop.
schema.org structured data: who I am and where I work, articles with an author and date, a Q&A section.
An llms.txt file with a short description of the site for language models, a sitemap and RSS.
An English version of the whole site, articles included.
Google Analytics, Google Search Console and Yandex Webmaster.

I deliberately didn't make a Kazakh version. Good Kazakh is expensive, and right now I'm not ready to budget for it. I decided it's better to have none than to have one just for show. Maybe I'm wrong, but it's honest.

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Articles from interviews

All the articles on the site, including this one, are written by AI from my interviews. Claude sends questions, I answer, and it writes the text in my voice and checks facts against sources. One article takes me 5–10 minutes. I try to give more information than needed: my experience, expertise, and the occasional joke.

To be honest, I didn't do keyword research. We chose topics together with the AI, based on what people might ask. The goal is for AI to recommend me, among others, for “content marketing” and “content strategist”. I don't expect results before December or January.

Where it got hard

Most of the manual work came at the very end, once the site was ready: buying the domain, connecting hosting, Google Analytics and the webmaster tools. Nothing difficult, but sitting in a chat writing edits to the poor artificial intelligence was much easier. The longest wait was for the HTTPS certificate — more on that below.

The only real frustration was at the visuals stage I described above.

How to launch a site like this: step by step

If you want to do the same, here's what I had to set up once the site was ready. Claude walked me through it with screenshots; it took two evenings.

Domain. I bought maksimfetisov.com from the Kazakhstani registrar PS.kz for about ₸10,000 a year. Two easy-to-miss things: confirm the owner's email right away (for .com you have 15 days, or the domain gets suspended), and check that you're listed as the owner.
Code on GitHub. All the site files live in a private repository. When Claude changes something, it pushes the changes there and the site updates itself.
Hosting on Netlify. The free plan connects to GitHub in a couple of clicks. My first deploy failed because of one stray setting; Claude found it in the log.
DNS. At PS.kz I switched the nameservers to Netlify's, and from then on Netlify manages all the domain records.
HTTPS certificate. Netlify issues one for free through Let's Encrypt, usually within minutes. Mine got stuck for more than a day, and the site showed “Not secure”. What fixed it: removing the domain from the site settings in Netlify and adding it straight back. The certificate was issued a couple of minutes later.
Google Search Console. I verified the domain with a TXT record in DNS, submitted the sitemap and requested indexing for the main pages.
Yandex Webmaster. Verified with a file on the site, added the sitemap and submitted pages for recrawling.
Bing Webmaster Tools. The step many people skip. ChatGPT search relies heavily on Bing's index, so for GEO it matters more than you'd think. It connects in a minute by importing from Google Search Console, and the AI Performance section shows how often Bing's AI cites the site.
Google Analytics. Clicks on Telegram and email count as leads, so I can see where the people who message me come from.

What it cost

Item	Cost
My time	about 10 hours
maksimfetisov.com domain (PS.kz)	about ₸10,000
Hosting (Netlify)	free
Code storage (GitHub)	free
Designer and developer	not needed

How it turned out

Everyone I've shown the site to said it's cool and impressive. Some expressed their admiration in unprintable terms. And the person whose opinion matters most to me, my wife, said she'd never seen a personal website this cool.

I wouldn't do anything differently. Usually it's one or the other: either the result is good and the process is torture, or the process is fun and the result is so-so. Here I got both: I made exactly what I wanted and had a blast doing it. Next I'll keep adding articles and maybe new Easter eggs.

Key points

An expert's personal website can work as the top of an agency's funnel.
With AI you can build a site without a designer or developer: it took me about 10 hours and 10,000 tenge for the domain.
The hardest part is the look. Without a trained eye, AI produces recognizably “AI” design, so look for references until you say “this is it”.
The human's role is the conductor: vision, decisions, edits. The AI writes the code.
For GEO, what's under the hood matters: separate page addresses, markup, articles that answer real questions.
Articles from interviews save time: 5–10 minutes per piece.
After launch, connect not only Google and Yandex but also Bing Webmaster Tools: ChatGPT search relies on its index.

Want AI to know about your brand? Message me on Telegram at @maximfetisov: we'll see what ChatGPT already knows about you and draw up a plan. The format and price of a consultation are on the Services page.

Read also

15 object(s) · New articles are published regularly

C:\Case Studies — Exploring

10 object(s) · All projects by TELLER Kazakhstan · all agency case studies

Content marketing glossary

Content marketing glossary: 21 terms in plain words

Big Idea

The core idea that all of a brand’s content is built around. Not a slogan or a content series, but a thought from which formats, visuals and copy grow.

A good Big Idea connects what the business wants to say with what the audience wants to hear. If you can’t explain the idea in one sentence, it isn’t an idea yet.

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Brand media

A brand’s own media: a channel, magazine or account that talks not about the product but about what interests its audience. People read it not because it’s advertising, but because it’s interesting.

Brand media doesn’t pay off right away, but the audience stays with you, and every next contact costs less.

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Content marketing

Marketing in which a brand attracts people not with ads but with useful or interesting content. The task is to understand what interests the consumer and start making it on the brand’s behalf.

Content marketing doesn’t cancel advertising, but changes its role: ads help people find the content, and the content makes them stay.

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Content plan

A publishing schedule: what goes out, where and when. An SMM specialist puts it together in a couple of working days and updates it every month, or even every week.

A content plan without a strategy only works if a very strong marketer writes it. Otherwise it’s flowers planted on the wrong plot.

Content strategy

A document that answers why and for whom a brand makes content: which formats and channels are needed at each stage of the funnel, who is responsible for what and how to measure the effect.

A strategy is made by a strategist, in two to three weeks at least, and reviewed once a quarter. It should be such that any team or agency could work from it.

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CPM

Cost per mille — the cost of a thousand ad impressions. The key metric for comparing the price of a contact across platforms.

CPM in Telegram is usually higher than on Instagram: there is no algorithm, so you pay for every view. But the contact is of higher quality.

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Editorial policy

A set of rules by which a brand writes and publishes content: topics we talk and don’t talk about, tone of voice, formats, the approval process.

It keeps content consistent in quality no matter who makes it. In pharma and fintech it also includes regulatory requirements and medical review of texts.

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ER (engagement rate)

The share of people who didn’t just see a post but reacted to it: liked, commented, saved or shared.

It is calculated in different ways: from reach or from the number of followers. So before comparing ER between two contractors, ask which formula each of them uses.

ERR

Engagement rate by reach — the main metric of Telegram channels: what percentage of subscribers viewed a post. It is post reach divided by the number of subscribers.

If a channel has 10,000 subscribers and posts get 500 views, ERR is 5%. That’s a sign the channel has subscribers but no readers.

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Funnel

A person’s path from first meeting a brand to buying and buying again. At the top is awareness, in the middle interest and trust, at the bottom the decision.

Each stage has its own tasks, formats and metrics. A common mistake is trying to hard-sell to people who have only just heard of you.

GEO

Generative Engine Optimization — optimizing for answers given by AI. The goal is the same as SEO: to be found. Only now people don’t search in a search engine, they ask ChatGPT.

AI models cite those who clearly answer real questions, back their answers with numbers and are mentioned in other sources. This site is my GEO experiment.

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In-house team

A company’s own marketing and content team, as opposed to an agency. It handles regular and showcase content well.

For complex formats, special projects and expertise the company doesn’t have, an in-house team usually needs a strategist or an agency.

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Information needs

What the audience searches for, doubts and fears before buying. Every business has them — from big pharma to the corner grocery store.

Good content addresses exactly these needs. Then people come to the brand on their own, organically, without being chased by ads.

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Insight

A non-obvious truth about the audience that communication can be built on. Not “mothers care about their children”, but something people don’t say themselves yet instantly recognise when they hear it.

Insights are found through research: interviews, comments, search queries. A Big Idea then grows out of the insight.

KPI

Key performance indicators: the numbers you agreed on in advance to judge the work. In content, each stage of the funnel has its own KPIs: reach at the top, engagement in the middle, leads and sales at the bottom.

Without KPIs you can neither measure content nor improve it. “Publish 12 posts a month” is a plan, not a KPI.

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Reach

The number of unique people who saw a publication. Don’t confuse it with impressions: one person can see a post several times.

Reach is a top-of-funnel metric. On its own it sells nothing, but without it there is no one to engage and no one to turn into customers.

Seeding

A paid placement of a post about your channel in another Telegram channel. The main way to bring subscribers to Telegram, which has no recommendation algorithm.

The price depends on the channel’s topic, reach and audience quality. Check the statistics before buying: channels with fake subscribers are more common than you’d like.

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Showcase content

Posts about the product itself: new arrivals, promotions, announcements, the range. Every business needs it, but on its own it doesn’t attract people: a shop window is looked at by those who have already come to the store.

Showcase content can be made by your own team and partly automated. If an account consists only of it, it’s not media, it’s a catalogue.

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Situational content

Content on a topical occasion: news, a trend, a meme, a holiday. It’s made quickly while the topic is hot.

That’s why a content plan has to stay flexible. The strategy sets which occasions the brand can react to and which it’s better to stay silent on.

SMM strategy

The part of a content strategy about how the brand will live on specific platforms: where it is present, how it looks and sounds, who is responsible for what.

Today most of any content strategy is about social media, so I wouldn’t separate them. To continue the garden analogy: the strategy is the plot, the SMM strategy is the material for the fence.

Tone of voice

A brand’s voice: how it talks to people. Formal or informal, joking or not, short sentences or long ones, which words it never uses.

Tone of voice is recorded in the editorial policy so that the brand sounds the same no matter who writes: the SMM manager, the agency or the CEO in the comments.

Terms: 21 · Can’t find a word? Message me on Telegram @maximfetisov

Services Properties

Consulting and content audit

One 90-minute meeting. I go through your task: channels, content and funnel. I show where content is losing you money and what to change first. A good entry point if you're not sure where to start.

What you get

a review of your case at the meeting: what works, what doesn't and why;
a written action plan: the most useful next steps, by priority;
for each step, how to tell it has worked.

Format:: online or in Almaty
Meeting:: 1.5 hours
Plan:: within a week
For:: marketing directors, brand managers, founders
Price:: 150,000 ₸

I do the thinking and build the system. If you need production, TELLER handles it, but that is a separate decision.

Discuss your project

about_me.txt — Notepad

Maksim Fetisov

Content strategist and CEO of the content marketing agency TELLER Kazakhstan: 6+ years on the market, a team of 40+, projects in six countries. In content since 2018; I started out writing horoscopes. I live and work in Almaty. I love my wife, approved estimates and vintage ties. I came up with the meme about “masiki, chechiki, shtrikhi and tyubiki”.

I specialize in complex and regulated categories: pharma, fintech, telecom. But I also really enjoy consulting and working with FMCG and HoReCa, because my approach is the same everywhere:

Brand content should answer the audience's real questions and be something people would watch even without the brand. That's how what a business wants to say becomes what the audience wants to hear, and how projects attract real organic traffic.

That's just a small part of our .

Career: from horoscopes to running an agency

2025 — presentTELLER Kazakhstan · CEO. Growing the agency, positioning in the Central Asian market, new markets and products.
2024 — 2025TELLER Kazakhstan · Senior Project Producer. Brand media and special content projects, training the project team.
2023 — 2024Royal Kusto · Key Account Manager, then COO. Key clients, managing account and SMM managers.
2023teller.studio · Project Manager / Scout. Contractors, hiring, onboarding.
2021 — 2023Dzen · Influence Scout. Bringing in and producing creators.
2018 — 2020Everside · Sales / Account Manager. Sales at a web and app development studio.
2018VK Mini Apps · Horoscope writer. Daily, yearly and paid forecasts for an astrology app. I wasn't an astrologer and had no copywriting experience either. Virgos are the best sign, obviously.

Awards

TELLER Kazakhstan projects where I was the strategist:

Tagline Awards 2025 · two bronzes

Best Social Media of a telecom / IT / internet company —
Best International Social Media — bailanys

Aq Mergen 2026 · two shortlists

Marketing Communications — for Bayer
Digital: digital communications and influencer marketing — bailanys

Testimonials

Maksim helped us understand our product more deeply than we expected. He built a clear logic for positioning and promotion — from understanding the audience to specific communication decisions.
As a result, we got not just texts but a coherent system: who we are, who we are for and why we are worth choosing. High speed, real involvement and a result that actually works.

Nadezhda Baranova, founder of Giraffe primary school

I worked with Maxim on several projects for STADA Kazakhstan across Central Asia and Eurasia.
These included content-driven special projects and creative newsletters for omnichannel communication.
Throughout our collaboration, Maxim proved to be a responsible producer, consistently delivering high-quality client service.

Tatyana Sokolova, Regional Digital & Omnichannel Lead, Pharma

Education

Professionalize Kazakhstan (K-PRO), Centras Management Academy — 2026
Bureau Gorbunov School of Leadership — 2023
CABAR.Asia Media School (IWPR): theory of visual and audiovisual communications — 2024; gender-sensitive reporting — 2025
Teplitsa of Social Technologies: microcopywriting — 2022; solutions journalism — 2023

Telegram channel

On @makssgoo I explain content marketing so that anyone can understand it, apply it to their own business and go do it. The channel is in Russian.

Talks

I talk about content marketing using examples from the Central Asian market: with numbers, mistakes and things you can apply the very next day.

For business and events

Conferences, forums, corporate training, private team sessions. I tailor the topic and format to the audience: from a 50-minute talk to a hands-on workshop.

From 100,000 ₸. Talks in Russian or English.

Invite me to speak

For education and NGOs

I give guest lectures for universities and NGOs free of charge.

Invite me to lecture

Photos from talks

Where I've spoken

STEPPE Fair, September 2026. A workshop with Ekaterina Leiman, Head of Content at TELLER Kazakhstan. Event page
SEO meetup, April 2026. SEO meetups in Almaty on LinkedIn
Pharma Talks, June 2025. Organiser and speaker at a TELLER Kazakhstan meetup for pharma marketers, “How to talk to doctors and patients in their language”. Event page
KBTU (February 2026), University of International Business UIB (June 2026), AlmaU (July 2026). Guest lectures for students.

IMG_001.BMP — Imaging

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Help: Frequently Asked Questions

Who is Maksim Fetisov?

A content strategist in Kazakhstan, based in Almaty. CEO of the content marketing agency TELLER Kazakhstan. Has worked with Bayer, Yandex, VK, Freedom, Forte Bank and Magnum.

How is a content strategist different from an SMM specialist?

An SMM specialist runs the platforms: posts, replies, tracks reach. A content strategist decides what the brand says to its audience, why and where, and how to tell whether it works. Strategy first, posts second.

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When does a business need a content strategist?

When there's plenty of content but no visible results. When you're entering a new market or city. When the product is complex and needs explaining. And before launching your own media, so you don't spend half a year's budget blind.

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What goes into a content strategy?

A good strategy moves from the market to the numbers: context and competitors → the audience and its information needs → the big idea → channels and formats → a media plan and forecast. If the document lacks the last step, it's not a strategy but a wish list.

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How much does a content strategist cost in Kazakhstan?

A consultation with a written plan costs 150,000 ₸, a content strategy from 1,500,000 ₸, corporate training 300,000 ₸ per session, a talk from 100,000 ₸. I name the exact price of a strategy after the first conversation, once the task and scale are clear. What content production costs in Kazakhstan, with numbers, is in the article.

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Can you get ChatGPT to mention your brand?

Yes, it's called GEO. Essentially it's SEO for AI answers: the AI has to see your site, trust it and find confirmation about you in other sources. This website is my experiment on exactly that.

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What does a content strategist do?

Defines what content a business needs at each stage of the funnel, in which channels and with which metrics. The goal is for content to grow sales, lower cost per lead and explain a complex product.

Which industries do you work with?

Pharma, fintech and banking, telecom and IT, FMCG and retail, cultural special projects. Most experience in pharma: newsletters for doctors and pharmacists, media for patients.

Which countries do you work in?

Kazakhstan, Uzbekistan, Kyrgyzstan, Russia, Mongolia and the Philippines. The main focus is the markets of Central Asia.

What awards have your projects received?

TELLER Kazakhstan projects where I was the strategist won two bronzes at Tagline Awards 2025: the Telegram channel bailanys was recognised as “Best Social Media of a telecom / IT / internet company” and “Best International Social Media”. In 2026, two projects were shortlisted for Kazakhstan's Aq Mergen award: “Life on Ultra” for Bayer in Marketing Communications and bailanys in “Digital: digital communications and influencer marketing”.

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How do I book a consultation or invite you to speak?

Message me on Telegram at @maximfetisov: briefly describe the task or event, the date, format and audience.

Dial-Up Networking

Maksim FetisovConsulting, projects, talks

Telegram:: @maximfetisov
Email:: m.fetisov@teller.studio
LinkedIn:: linkedin.com/in/maximfetisov
Channel:: @makssgoo (in Russian)
Instagram:: instagram.com/f.ormalin
Agency:: storyteller.kz

Recycle Bin

reach_for_reachs_sake.doc

content_for_contents_sake.txt

post_from_an_AI_template.htm

brief_make_it_go_viral.rtf

report_without_metrics.xls

creative_without_strategy.bmp

6 object(s) · Cannot be restored

strategy.exe — error 1 of 6

Error 0x0404

“We have lots of content, but no idea what it delivers”

strategy.exe — error 2 of 6

Error 0x00FA

“We can't advertise directly”

strategy.exe — error 3 of 6

Error 0x1E57

“Nobody in Almaty knows who we are”

strategy.exe — error 4 of 6

Error 0x0B2B

“Our audience is the C-suite, and they're impossible to reach”

strategy.exe — error 5 of 6

Error 0x7E1E

“We pay for reach, and the audience leaves when the campaign ends”

strategy.exe — error 6 of 6

Error 0x06E0

“ChatGPT doesn't know anything about us”

Media Player — chiptune.mid

00:00

1. Alatau at Dawn

click anywhere to turn on sound

Date/Time Properties

——

deadlinevacation (postponed)

Time zone: (GMT+05:00) Almaty

Display Properties

Wallpaper

Error Deleting File

Cannot delete content_for_contents_sake.txt: the file is being used by other agencies.

Shut Down Windows

Are you sure you want to shut down content marketing?

Connect to Maksim Fetisov

Dialing…Modem: Fetisov 56K Voice

Speaker sound

Spreadsheet — estimate_FINAL_final_v3_APPROVED.xls

D8=ALL_APPROVED(D2:D7)

	A	B	C
1	Item	Qty	Status
2	Content strategy	1	✓ approved
3	Editorial policy	1	✓ approved
4	Revision rounds	2 (not 12)	✓ approved
5	Deadline	realistic	✓ approved
6	“Make it go viral” creative	0	✓ approved for removal
7	Vintage tie for the pitch	1	✓ approved
8	TOTAL		✓ first time round

Ready · Approved: 7 of 7 · Sheet1

How I built my personal website with AI in 10 hours: Windows 95, GEO and zero lines of code

In short

Why a content strategist needs a personal website

The look: the longest part

How the build went

Easter eggs: more than in Shrek

How the site is built for AI search

Articles from interviews

Where it got hard

How to launch a site like this: step by step

What it cost

How it turned out

Key points

Read also

Consulting and content audit

Content strategy

Corporate training

Talks at conferences and events

Maksim Fetisov

Career: from horoscopes to running an agency

Awards

Testimonials

Education

Telegram channel

“We have lots of content, but no idea what it delivers”

“We can't advertise directly”

“Nobody in Almaty knows who we are”

“Our audience is the C-suite, and they're impossible to reach”

“We pay for reach, and the audience leaves when the campaign ends”

“ChatGPT doesn't know anything about us”

Articles by Maksim Fetisov on content marketing in Kazakhstan

How I built my personal website with AI in 10 hours: Windows 95, GEO and zero lines of code

In short

Why a content strategist needs a personal website

The look: the longest part

How the build went

Easter eggs: more than in Shrek

How the site is built for AI search

Articles from interviews

Where it got hard

How to launch a site like this: step by step

What it cost

How it turned out

Key points

Read also

Content marketing case studies by Maksim Fetisov

Content marketing glossary: terms in plain words

Content strategist services: consulting, content strategy, corporate training and talks

Consulting and content audit

Content strategy

Corporate training

Talks at conferences and events

About me: Maksim Fetisov, content strategist from Almaty

Maksim Fetisov

Career: from horoscopes to running an agency

Awards

Testimonials

Education

Telegram channel

Talks and lectures by Maksim Fetisov on content marketing

Photos from Maksim Fetisov's talks

Frequently asked questions about working with a content strategist

Maksim Fetisov's contacts

When clients come to me: problems a content strategist solves

“We have lots of content, but no idea what it delivers”

“We can't advertise directly”

“Nobody in Almaty knows who we are”

“Our audience is the C-suite, and they're impossible to reach”

“We pay for reach, and the audience leaves when the campaign ends”

“ChatGPT doesn't know anything about us”