https://maksimfetisov.com/en/articles/ Articles by Maksim Fetisov on content marketing in Kazakhstan: prices, content strategy, pharma, Telegram, brand media, GEO and local media. en https://maksimfetisov.com/en/articles/what-is-a-content-strategist/https://maksimfetisov.com/en/articles/what-is-a-content-strategist/Tue, 13 Oct 2026 09:00:00 +0000A content strategist works out what a particular brand's customers find interesting: what they watch, read and talk about. https://maksimfetisov.com/en/articles/how-i-built-this-website/https://maksimfetisov.com/en/articles/how-i-built-this-website/Thu, 08 Oct 2026 09:00:00 +0000I built this website myself, with no designer or developer, together with Claude. It took about ten hours of my time and 10,000 tenge for the domain; hosting is free. https://maksimfetisov.com/en/articles/kazakh-language-for-brands/https://maksimfetisov.com/en/articles/kazakh-language-for-brands/Sat, 03 Oct 2026 09:00:00 +0000There are few good translators into Kazakh, and they're expensive. Cheaper ones often produce calques or AI translations. https://maksimfetisov.com/en/articles/brand-media/https://maksimfetisov.com/en/articles/brand-media/Sat, 03 Oct 2026 09:00:00 +0000You don't have to choose between advertising and brand media: they're different tools that solve different problems. https://maksimfetisov.com/en/articles/regional-brand-almaty-astana/https://maksimfetisov.com/en/articles/regional-brand-almaty-astana/Sat, 03 Oct 2026 09:00:00 +0000A regional origin isn't something to hide — it's a ready-made identity and authenticity. The big city doesn't know your brand, and it has a mountain and a cartload of its own. https://maksimfetisov.com/en/articles/geo-chatgpt/https://maksimfetisov.com/en/articles/geo-chatgpt/Sat, 03 Oct 2026 09:00:00 +0000GEO (generative engine optimization) is optimizing for the answers of AI systems: ChatGPT, Perplexity, Google's AI Overviews. Honestly, it's the same as SEO, just written in more human language. https://maksimfetisov.com/en/articles/local-media-kazakhstan/https://maksimfetisov.com/en/articles/local-media-kazakhstan/Sat, 03 Oct 2026 09:00:00 +0000Choose a platform for the task and the audience, not for how loud the name is. If you need a narrow professional audience, mainstream media are pointless or unjustifiably expensive. https://maksimfetisov.com/en/articles/content-marketing-cost-kazakhstan/https://maksimfetisov.com/en/articles/content-marketing-cost-kazakhstan/Fri, 02 Oct 2026 09:00:00 +0000Content marketing in Kazakhstan costs from 300,000 tenge a month for a small business to 1.5 million and up for a large one. That covers content production only. https://maksimfetisov.com/en/articles/strategist-agency-or-in-house-team/https://maksimfetisov.com/en/articles/strategist-agency-or-in-house-team/Fri, 02 Oct 2026 09:00:00 +0000Everyone needs a content strategist: they build the foundation that all of a brand's content then stands on. But who produces that content, an in-house team or an agency, depends on the task. https://maksimfetisov.com/en/articles/content-strategy-checklist/https://maksimfetisov.com/en/articles/content-strategy-checklist/Fri, 02 Oct 2026 09:00:00 +0000A good content strategy goes from the market to the numbers: context and competitors → the audience and its information needs → the big idea → channel and formats → media plan and forecast results. https://maksimfetisov.com/en/articles/pharma-marketing-kazakhstan/https://maksimfetisov.com/en/articles/pharma-marketing-kazakhstan/Fri, 02 Oct 2026 09:00:00 +0000Pharma in Kazakhstan works under the Code “On Public Health”, the Law “On Advertising” and Ministry of Health rules. https://maksimfetisov.com/en/articles/whatsapp-newsletters-for-pharmacists/https://maksimfetisov.com/en/articles/whatsapp-newsletters-for-pharmacists/Fri, 02 Oct 2026 09:00:00 +0000Almost every pharma company that makes visits to pharmacies has a database of pharmacists' phone numbers. https://maksimfetisov.com/en/articles/b2b-media-for-c-suite/https://maksimfetisov.com/en/articles/b2b-media-for-c-suite/Fri, 02 Oct 2026 09:00:00 +0000Executives don't read corporate channels, but they do read media about their industry if it's written by people who understand it. https://maksimfetisov.com/en/articles/launch-brand-telegram-channel/https://maksimfetisov.com/en/articles/launch-brand-telegram-channel/Fri, 02 Oct 2026 09:00:00 +0000A channel starts with strategy: the audience, its information needs, the big idea, the sections. https://maksimfetisov.com/en/articles/telegram-paid-placements/https://maksimfetisov.com/en/articles/telegram-paid-placements/Fri, 02 Oct 2026 09:00:00 +0000Paid placements (known in Russian-speaking markets as “posevy”, or “seeding”) are paid posts about your channel in other channels.